Our Philosophy

Our efforts to thrive in today’s stressful demanding environment has led us to review what has been successful, not just in recent history, but over the course of our evolution. At Primal Fitness we want you to do more than simply survive, we want you to thrive; achieving resilience and vitality for modern living. Primal Fitness sums up this philosophy.

Movement Coaching vs Personal Training.

At Primal Fitness our aim is to form part of the ongoing conversation around cutting edge health and fitness. We embody the highest professional and techinical standards to ensure our members’ quality of movement before quantity of movement. Our exercise programs cater to all levels of fitness, and our movement coaches are expert personal trainers who will personalise programs to ensure that the movements and exercise that are prescribed are the most appropriate in order to achieve the goals of the member.

Our personal trainers at Primal Fitness are therefore referred to as Movement Coaches. We focus on qualitative movement, ensuring a safe, effective and fun session for all our members.

Personal Training vs Semi-Private Training

At Primal Fitness we seek to provide our members with the most positive, fun, welcoming environment in order to deliver world class training sessions. Semi-Private Training, where our coaches will deliver sessions to up to 3 members at the same time, help to facilitate this environment.

As a member, you will receive your personalised program delivered by one of our expert coaches. In busier times of the day, our coach may also be taking one or two other members through their own personalised programs also at the same time. Semi-Private Training also increases the chances that our members can train at a time that suits them, as our experienced coaches will generally still have availabilities that match the member’s requested times. Primal Fitness coaches were amongst the first in Australia to deliver this style of training, bringing it into effect from late 2010.





Would you like a nutrition plan that gets you the results you’re after, has you energised all day, minimises risk of disease, tastes great and is easy to follow?

At Primal Fitness we work with the best experts in the world, to have you fuelling your body perfectly for your health and fitness goals.


Are you sick of the same old boring routines that aren’t working? Do you long for those days gone by when you used to be pain free?

At Primal Fitness we believe every body is unique, therefore every program needs to be customised to get maximum results.

A free movement assessment is completed on your initial visit to help establish a deeper understanding of the quality of your foundational movement patterns. The last thing we want to be doing is training on top of dysfunction. By establishing this baseline it allows us to minimise the risk of injury while accelerating your results.

By using the latest techniques and equipment from around the world we’ll have you in the best possible shape to do the fun things you want to do outside of the gym.


Are you sick of feeling tired and worn out?

The Primal Fitness program has been set up to provide an integrated holistic approach to your health, wellbeing and vitality.

After getting an understanding of your lifestyle and potential roadblocks or hurdles, we will come up with a plan to have you feeling revitalised and performing at your best in all aspects of your life.


What is your vision of health, wellness and vitality? Why go to the gym?

To increase your chances of success we must first understand the purpose or the why behind what we want to achieve.

At Primal Fitness we take the time understand your goals, your motivations, and meet you where you need to be met.

are you ready to get started?

Contact us today for a free initial consultation and workout.

I am writing this letter of referral for Primal Fitness. Michael James is the founder of this
organization and is seasoned leader in the health and fitness industry.
Primal are constantly striving to further education and solutions for themselves and their clients,
with their major focus being quality of life.
Primal are a well-established business with a successful reputation and have developed global
relationships with many of the leaders of the industry including;
§ IOM (Institute of Motion), World leaders in human design and coaching,
§ Dr Roy Sugarman, director of Applied Science for EXOS
§ OD on Movement, Movement Solutions and Performance conditioning.
This has enabled them to develop movement strategies that are geared towards longevity
through improved function and mobility and have dedicated themselves to many groups;
especially the aging population.
Primal’s unique strategies have enhanced proprioception (fall prevention), bone density, lean
muscle mass, circulation and hormone profiles in this group. Continual studies through their
relationship with Dr Roy Sugarman have also recorded benefits to brain health (cognition and
psycology) for many of their clients.
I would recommend Primal to any person or organization looking to optimize their health and
wellbeing outcomes and quality of life.
Yours sincerely
Ian O’Dwyer
Director of OD on Movement

Ian O’Dwyer, Director OD on Movement. Noosa, Qld
Owner and Director, OD on Movement

Would you like to start achieving your goals today?