Michael James

MJ Cable

Michael’s formal education and professional background is Civil Engineering. After an unfortunate motorbike accident in 2003, a knee reconstruction opened Michael’s eyes to the world of health and fitness. At his most indulgent, tipping the scales at 118kg, Michael decided to focus on his personal health, and started about a new lifestyle based on more exercise and healthier eating. 18 months later, at 91kg, Michael decided that a sea change was in order, and after gaining the appropriate certification, started life as a Personal Trainer. 7 years later in 2010, Michael and good friend and colleague Aaron Callaghan proudly opened the doors to Primal Fitness, which had been in the planning stages for nearly 2 years.

Michael’s passions are understanding the challenges involved with making change, and also working with people of all ages and fitness levels. His experience ranges from junior soccer and cricket coaching, through to post-operative rehabilitation of ages 16-65, and all facets of general population health and wellness in between. Some highlights of his personal training are helping clients stop blood pressure/cholesterol medication, successfully rehab back, knee and shoulder operations, help clients lose 100’s of kgs in bodyfat, build muscle and strength. His work with senior sporting teams has been centred around injury prevention, increased power and performance.

Michael’s systems of coaching clients and teams consist of gaining a comprehensive understanding of the fitness and wellness needs, wants and desires of all of his clients. Utilising the latest knowledge and techniques, learnt first hand,all over the globe, that are currently practised. Michael designs and implements coaching programs that specifically and systematically target the goals set out for each client, encapsulating all aspects of health and wellness.

Michael has been quoted in health and wellness articles for several different national magazines.

Michael has been invited to speak to young executives about balancing work and life, as well as principles of, and introduction to, behaviour change.

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I am writing this letter of referral for Primal Fitness. Michael James is the founder of this
organization and is seasoned leader in the health and fitness industry.
Primal are constantly striving to further education and solutions for themselves and their clients,
with their major focus being quality of life.
Primal are a well-established business with a successful reputation and have developed global
relationships with many of the leaders of the industry including;
§ IOM (Institute of Motion), World leaders in human design and coaching,
§ Dr Roy Sugarman, director of Applied Science for EXOS
§ OD on Movement, Movement Solutions and Performance conditioning.
This has enabled them to develop movement strategies that are geared towards longevity
through improved function and mobility and have dedicated themselves to many groups;
especially the aging population.
Primal’s unique strategies have enhanced proprioception (fall prevention), bone density, lean
muscle mass, circulation and hormone profiles in this group. Continual studies through their
relationship with Dr Roy Sugarman have also recorded benefits to brain health (cognition and
psycology) for many of their clients.
I would recommend Primal to any person or organization looking to optimize their health and
wellbeing outcomes and quality of life.
Yours sincerely
Ian O’Dwyer
Director of OD on Movement

Ian O’Dwyer, Director OD on Movement. Noosa, Qld
Owner and Director, OD on Movement